Minnesota Environmental Partnership

Minnesota Environmental Partnership needed a refreshed brand identity that reflected the significance of its environmental leadership and its deep Minnesota roots. I developed a visual language drawn from colors, textures, and forms within the state’s landscape, helping audiences recognize their own connection to place, forming a compelling foundation for belonging and loyalty to the organization. The identity balances that familiarity with a sophistication befitting the Partnership’s critical work, while expressing the strength and beauty of collective action.

My roles included discovery, positioning, creative strategy, identity design, digital design guidance, client guidance, project management. Photography sourced from Unsplash.