The Buttered Tin Freshly Frozen

To support the expansion of The Buttered Tin Freshly Frozen into grocery stores nationwide, I developed coordinated sales and digital communications for wholesale buyers and consumers. Building on the existing packaging identity and a PR consultant’s brand story, I translated the brand into an engaging, consistent system across presentations, product information, and the website.

My roles included design direction, copy adaptation and messaging hierarchy, presentation design, website design and build (Squarespace), client guidance, project management. Photography provided by the Boat Burner.