NAME | BRAND | COLLATERAL
The marketing team behind Rya Apartments, a new community in Richfield, MN, approached Storied Creative to name and brand this multifamily building. Inspired by the layers of texture and thoughtful craft inherent to the interior design, the team chose Rya, a Scandinavian word for traditional handwoven rugs that provided beauty, warmth, and comfort to homes. This inspiration carried through to the visual identity and collateral, all crafted to reflect the rich textural comfort of the community.
LOGO SYSTEM
BROCHURE
BUSINESS SYSTEM
LEASING BANNERS