Rya Apartments

For a new apartment community in Richfield, Minnesota, I developed a name and identity reflecting a modern, comfortable, and connected lifestyle, Rya Apartmenrs. The direction drew on the property’s rich textures, natural finishes, and amenities, balancing the energy of an active life with the ease of feeling at home.

My roles included discovery, naming, positioning, art direction, identity design, copywriting, collateral design, client guidance, project management.