REFRESHED BRAND IDENTITY
Be Like Tommy Project
I evolved Be Like Tommy’s identity to express the heart and youthful joy behind its mission. Preserving recognizable elements of the original logo, the refreshed direction incorporated imagery of Tommy and a playful visual language inspired by Harry Styles. A landing page design extended the identity for donors, event attendees, and potential beneficiaries.
My roles included art direction, identity design, website design, project management.