The Buttered Tin

I helped Heartwood Home Stewards move from business concept to launch with a name, positioning, messaging, and identity built around stewardship. Designed to connect with older adults and their adult children, the brand communicates a practical service through its emotional value: confidence at home, trusted support, and relief from the ongoing responsibility of home maintenance.

My roles included discovery, naming, positioning, creative strategy, messaging and copy writing, art direction, identity and collateral design, landing page design, client guidance, project management.

Photography sourced on iStock.