Don't Be A Kneejerk

Don’t Be A Kneejerk is a brand created for a purposeful and “slightly edgy” set of tools developed to assist CEOs, managers, and all team leaders improve and fine-tune their leadership skills. Storied Creative collaborated with the branding team to design a bold and playful identity system that was then applied to a deck of 52 cards featuring tips and sources of inspiration, as well as an eCommerce site to promote and sell the card deck.