Strategic Branding & Graphic Design
Strategic Branding & Graphic Design
The non-profit organization, Minnesota Environmental Partnership (MEP), wanted to redesign their brand identity to better reflect their mission and work. Goals for the rebrand included conveying the organization’s commitment to protecting and restoring Minnesota’s natural environment while also speaking to the impactful connections that exist between people and the environment, between the MEP’s member organizations, and between engagement and change. Working collaboratively, we devised this new identity, rooted in the colors and shapes found in the environment and symbolic of the power created through collective effort.
The non-profit, Minnesota Environmental Partnership (MEP), partnered with Storied Creative to redesign their brand to better reflect their mission and work. Goals included conveying the organization’s commitment to protecting and restoring Minnesota’s natural environment while also speaking to the impactful and undeniable connections that exist between people and the environment. Working collaboratively, we crafted this new identity, rooted in colors and shapes found in the Minnesota environment and symbolic of the power created through collective effort.